Client: Stock Spirits Group PLC
Brief: Stock wanted to explore how they could gain ground within the UK market cost effectivley.
Solution: We began by establishing the route to market, and for cost, nothing beat online sales. Then through insight activity, we engaged with a selection of prefered online retailers to explore categories we could look to own. After establishing that the bitters market had been stagnant for a long time, we began creating a product that would shake it up.
By working with Stock Spirits over a number of years, Masters of Brands are always exploring ways to realise more value from their every growing range of liquids obtained through acquisition.
For this project, we developed a strategy that looked to gain a position in the long stagnant bitters market.
So, having strategically studied the market, we identified that there was an opportunity for a brand that brought excitement to the market and was approachable for a wider range of consumers.
We did this by offering consumers both a sweet and bitter option. And, based on an ‘Elixir of the Forest’ idea, we created the name and brand, Wildwood.
So, we set to work pulling together ideas, visuals and a narrative that would support its two variants.
This was a case of delving deep into the enchanted woods and foraging for wild herbs and secret spices. Inspired and made from the forest, these unique brews were casked in ceramic bottles – one pure white, the other gloss black. Both entwine the whispering botanicals and secret seasonings of the woodland to craft a premium liqueur – one bitter and one sweet.
A product true to its roots, with a brand narrative steeped in symbolism, Masters of Brands helped position Stock Spirit’s Wildwood as having both the ingredients and bottle’s materials being natural and from the Earth.