Client: Direct Wines
Brief: To create a premium packaging design to reflect the wines fine quality.
Solution: we created a beautifully classic yet elegant design, where attention to detail was key to grab consumers attention.
Produced in Navarra, one of Spain’s most diverse and ancient regions, Stone Pine was produced for its fine quality. As this wine has a higher price point, the brief for this project was to perfectly reflect this in the packaging.
To achieve this, we created a beautifully classic yet elegant design, where attention to detail was key. From the finely textured paper stock, to the multi-raised embossed illustrations, and even the smaller vintage capsule, this bottle has no problem grabbing the eye. All of this is centered around the pine cone, which we delicately painted from above, resembling a blooming flower.
The results speak for themselves. Due to the elegant design and finer details in packaging, this product sold out online extremely fast – winning several gold awards in the process.