Product, brand and service videography
New product development
Brand creation
Social media
Social & digital content creation
Websites
Product and brand photography
Crafting Humble: A Natural Smoothie Revolution
In 2017, Evoke Oy tasked us with branding their unique HPP smoothies and snacks. Emphasising natural nutrition and taste, we created ‘Humble’, a brand embodying the simplicity and purity of their innovative products.
Humble’s Expansion: Nurturing Growth Across Europe
Starting from Finland, we’ve steered Humble’s growth into nine European countries. Our role involved localising product languages and bolstering trade and distributor networks with essential sales and marketing materials, underpinning the brand’s successful expansion.
5,000,000
Bottles sold every year
9 countries
Ongoing Expansion
25
Products to market
3
European campaigns
Our ongoing support included managing Humble’s e-commerce platform. Post-launch, we revamped their main site, aligning it with the ‘Fresh Feelings’ European approach, resulting in significant traffic increase of daily visitors, contributing greatly to the brand’s continued growth across Europe.
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3
Capturing Humble’s Essence: Evocative Product Photography
Throughout our journey with Humble, we’ve accentuated the brand through vivid product photography. In our studio, we highlighted fresh ingredients, while on location, we scouted sites, sourced models, and captured images that seamlessly integrate their products into the lifestyle of their target audience.
Alongside photography, we crafted diverse video content for Humble, showcasing products and engaging their target audience. Used across digital, social, and retail channels, this content, translated for local languages, played a crucial role in captivating consumers and attracting new retailers.
We enhanced Humble’s B2B trade marketing strategy, designing exhibition spaces and developing supporting marketing materials. This pivotal support aimed to expand their retailer and distributor networks, driving significant channel growth.
