As Finland’s first vegan, fresh, cold pressed juice and smoothie range, we wanted to create a brand that communicated the core benefit of the range and process behind each bottle, but also captured the Finnish approach of simplicity achieving quality and freshness. The Brand Humble was born from this and projected a confident message of nothing but natural produce being needed to create a great tasting product that was healthy and satisfying. From there we began to develop the packaging, keeping as much of the product itself in view, showing that nothing needed to be hidden. Finally we developed an e-commerce website and supporting visual collateral for launch, originally in Finland, but now in 7 countries across Europe. We continue to work with Humble, supporting their brand on a periodic basis with digital, social, point of sale, range extension and packaging design as their presence continues to grow across Europe.