Product, brand and service videography
New product development
Brand creation
Social media
Social & digital content creation
Websites
Product and brand photography
Revamping Bestway Retail: A Digital Transformation Journey
In 2018, Bestway Retail approached us to redevelop the website for ‘Bargain Booze’. Since then, our partnership has flourished, encompassing website development, digital content, and franchisee marketing for their portfolio, including Wine Rack, Central Convenience Stores, and Best One.
10,000,000+
Video Views
300+ Franchisee's
Ongoing Expansion
2000+
Website views per Day
Following our initial success, we were entrusted with developing websites for Wine Rack and Central Convenience Stores. Our ongoing collaboration includes hosting, regular updates to product ranges, pricing, and content, as well as creating landing pages for digital marketing campaigns.
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We extended our support to Bestway with printed materials for peak seasons like summer and Christmas. A notable project was a Wine Rack in-store brochure, featuring promotions, tasting notes, and content themed around the ’12 Days of Christmas’, each day highlighting a different drink.
Our collaboration also encompassed strategic communication campaigns, trade press, and on-pack marketing materials. These efforts complemented Bestway’s social and digital marketing, ensuring maximum impact in the competitive marketplace, particularly during the industry’s busiest seasons.
We aided Bargain Booze in launching several seasonal campaigns, even during challenging lockdown periods. Focused on summer and Christmas, these campaigns involved concept creation, storyboarding, video production, and crafting social content for widespread channel distribution, with videos averaging over 1 million views each.
We revolutionised Wine Rack’s social media approach with an ‘endless table’ concept. Weekly, we showcased a product paired with food, linking to recipes on their website. This enriched the site’s content, continuously highlighting products relevant to the featured recipes, enhancing customer engagement.
Our monthly collaboration with Bargain Booze on cocktail recipes, under ‘The Booze Bar’ concept, not only inspires home mixology but also enriches their email marketing and website content. These stylised, seasonal videos play a crucial role in enhancing digital engagement and boosting online presence.
We spearheaded an innovative solution for Bestway Retail – the Bestway Portal. Designed for over 400 franchisees, it streamlines periodic updates, social content, and business news distribution. This platform efficiently filters information to specific brand facades, ensuring pertinent details reach the right teams and staff.
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