Masters of Brands worked with Primula to create festive print and digital adverts promoting their cheese range. The digital ads featured animated product, text, and image compositions that matched the brand’s aesthetic, ensuring an engaging presence online. The print adverts, designed with eye-catching layouts, appeared in top publications like Good Food, The Guardian, Sainsbury’s Magazine, and Delicious. Primula’s brief was to drive top-of-mind awareness and highlight their charitable work. We used the playful strap-line “Believe in the Squeeze,” capturing the festive spirit while reinforcing trust in Primula’s products, successfully communicating their brand values to a wide audience.